On June 2-3 , the first international exhibition, BUYBRAND Transcaucasia Franchise was held in exhibition center “Expo Georgia”, Tbilisi, for two days, which hosted exhibition participants and visitors. Alongside the exhibition invited experts also conducted training about Franchising.
In this exhibition, together with various well-known foreign brands, “Best Western Hotels & Resorts” head office was presented by Mr. Karl de Lacy, Director of International Development of the company as well as “Capitol HPS” - the Brand Area Developer in Georgia.
This exhibition was very interesting and productive for our company and “Best Western Hotels & Resorts”. Within two days our stand has many interested viewers, up to 15 business meetings were held expressing interest in various brands of Best Western in Georgia and discussions about perspectives for future cooperation.
It should be noted that interested candidate’s location area was expanded, If earlier brand interest was expressed mainly in Tbilisi, Batumi and other hotels located in the well-known resorts such as Bakuriani, Gudauri and Borjomi, now this list are included by lots of new projects in the following locations: Anaklia, Tsikhisdziri, Mtsvane Koncxi, Shekvetili, Kobuleti, Gori and Mestia.