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2018 წლის დასაწყისიდან საქართველოში შესაძლებელი გახდა „Best Western Hotels & Resorts“-ს სამი ახალი ბრენდის გამოყენება, ეს ბრენდებია: Sure Hotel, Sure Hotel Plus და Sure Hotel Collection. აღნიშნული ბრენდები  უკვე ერთი წელია რაც წარმატებით ვითარდება მსოფლიოს მასშტაბით და დღეისთვის ამ ბრენდების ქვეშ უკვე 25 სასტუმრო ოპერირებს.

ეს ბრენდები ძირითადად გათვლილია ისეთ მოქმედ სასტუმროებზე, რომლების რეიტინგი „Tripadvisor“-ზე შეადგენს მინიმუმ 3.5-ს,  რომლებიც ოპერირებენ დამოუკიდებლად, ყოველგვარი ბრენდის გარეშე,  რომლებმაც  უკვე იციან თავიანთი შემოსავლების შესახებ, აქვთ რამდენიმე წლის მუშაობის  გამოცდილება, ყავთ გამოცდილი პერსონალი, თავისი მუდმივი კლიენტი და საერთაშორისო ბრენდთან თანამშრომლობის დაწყებით აპირებენ თავიანთი შემოსავლების გაუმჯობესებას.

უფრო დაწვრილებითი ინფორმაცია ამ ახალი ბრენდების შესახებ შეგიძლიათ იხილოთ როგორც „Best Western Hotels & Resorts“-ის  მთავარ საიტზე, ასევე ჩვენს საიტზეც.

  „Best Western Kutaisi“- გამარჯვებული ნომინაციაში წლის ყველაზე სწრაფად განვითარებადი კომპანია.   

6 დეკემბერს, რუსთაველის თეატრში ტურიზმის ეროვნული დაჯილდოვების მესამე ოფიციალური ცერემონია გაიმართა, სადაც გამოვლინდა 21 გამარჯვებული ამდენსავე განსხვავებულ ნომინაციაში. გამარჯვებულთა შორისაა „Best Western Kutaisi“ ნომინაციაში წლის ყველაზე სწრაფად განვითარებადი კომპანია.

1. AWARD FOR CONTRIBUTION TO TOURISM DEVELOPMENT 

Saba Kiknadze, Founder of Caucasus Travel

AWARDING  PERSON: Dimitry Kumsishvili, First Vice Prime Minister, Minister of Economy and Sustainable Development of Georgia

2. THE BEST HOTEL OF INTERNATIONAL CHAIN IN GEORGIA AWARD

Mercure Tbilisi Old Town Hotel, Accor Group

AWARDING PARTNER: Alliance Group

3. THE BEST FESTIVAL OR EVENT AWARD

Tbilisi Open Air

AWARDING PARTNER: Tbilvino

4. THE BEST FESTIVAL OR EVENT CONCEPT AWARD

Kolga Tbilisi Photo

AWARDING PARTNER:  Anaklia City

5.THE BEST DELUXE ACCOMMODATION AWARD

Radisson Blu Iveria Hotel. Tbilisi

AWARDING PARTNER: Orient Logic

6.THE BEST WOMAN ENTREPRENEUR IN THE TOURISM INDUSTRY AWARD

Tamar Makharashvili - Founder of Accessible Tourism Center PARSA 

AWARDING PARTNER: Bank of Georgia

7. THE FASTEST GROWING COMPANY OF THE YEAR IN THE SME SEGMENT AWARD 

Best Western Kutaisi
AWARDING PARTNER: Bank of Georgia

8.THE BEST MOUNTAIN ACCOMMODATION AWARD

Quadrum
AWARDING PARTNER: Domson's Engineering

9. THE BEST LOW BUDGET ACCOMMODATION AWARD

Hostel Pushkin 10
AWARDING PARTNER: AEROPLAN Magazine

10. THE BEST MICE TOURISM AWARD

Georgian Events

AWARDING PARTNER: Budget Car-Rent

11. CONCEPT RESTAURANT AWARD

Sirajkhana
AWARDING  PARTNER: Julius Meinl

12. THE BEST BOUTIQUE ACCOMMODATION AWARD

Boutique Hotel Kabadoni
AWARDING PARTNER: YanAir Company

13. THE BEST SPECIALIZED TOURISM SERVICES AWARD

ACCESSIBLE TOURISM CENTER PARSA
AWARDING PARTNER: BDO GEORGIA

14. THE BEST WINE TOURISM AWARD

Chateau Mukhrani
AWARDING PARTNER: Radio Fortuna

15. THE BEST SEA ACCOMMODATION AWARD

Sheraton Batumi Hotel
AWARDING PARTNER: GAGRA Plus

16. THE BEST MARKETING CAMPAIGN OF TOURISM DESTINATION AWARD

WHERE.GE
AWARDING PARTNER: TBH-ALTIDO

17. THE BEST GEORGIAN TRADITIONAL RESTAURANT AWARD

Tsiskvili Group
AWARDING PARTNER: Profitex Group

18. THE BEST TRAVEL PHOTOGRAPHER AWARD

Giorgi Liparteliani
AWARDING PARTNER: ARDI Insurance

19. THE BEST STANDARD ACCOMMODATION AWARD

Iveria Inn

AWARDING PARTNER: UPS

20. THE BEST ADVENTURE AWARD

Zeta Camping

AWARDING PARTNER: KUENE

21. THE BEST WELLNESS & SPA RESORT AWARD

 Rixos Borjomi

AWARDING PARTNER: Sarajishvili

Best Western® Hotels & Resorts Introduces Three New Properties in Georgia

Best Western Welcomes Best Western Kutaisi, Best Western Plus Bakuriani and Best Western Plus Batumi

Best Western Hotels & Resorts, one of the world’s leading hotel companies, continues its global expansion with the addition of three new affiliated hotels in the country of Georgia. The openings of Best Western Kutaisi, Best Western Plus Bakuriani and Best Western Plus Batumi are part of the company’s strategy to expand in the Commonwealth of Independent States (CIS) and Georgia. All three properties target different markets and are very unique – as one is a city center property, one is a ski resort and the other is a seafront hotel.

The newly-built Best Western Kutaisi is the only internationally-branded hotel in the city. The property is perfectly located in the heart of Kutaisi, Georgia’s legislative capital, which is also the home of the Parliament of Georgia. The hotel is less than two miles away from Kutaisi International Airport and is close to the historic center of the city, known for its cobbled streets, carefully restored 19th century houses and the famous White Bridge. Guests will also find Kutaisi as the perfect place to stroll around and explore UNESCO World Heritage sites, such as Bagrati Cathedral and Gelati Monastery.

Best Western Kutaisi is designed to offer a modern feel, while at the same time respecting and highlighting traditional elements of Georgian culture. The hotel also features a panoramic restaurant and a bar with mesmerising views of Kutaisi and the banks of the Rioni River, and a café where guests can enjoy a complimentary hot breakfast buffet each morning.

The newly-renovated Best Western Plus Bakuriani combines all of the key elements of a perfect skiing vacation. The hotel is located in Bakuriani - an alpine village surrounded with mountains and pinewoods. Bakuriani is one of the most famous ski resorts in the country and offers some of the best ski slopes. The newly-renovated five-story Best Western Plus Bakuriani features stylish and elegant guestrooms and suites, rustic-chic décor throughout the hotel, and an exceptional range of facilities including: several onsite dining options, complimentary parking, indoor and outdoor swimming pools, and a panoramic spa and wellness center. During the ski season, the hotel also offers complimentary transfers to the ski slopes, which are located just a short drive from the hotel.

Best Western Hotels & Resorts has also introduced an ideal seafront hotel - Best Western Plus Batumi. Located less than a mile from the seafront promenade and overlooking the Black Sea, the newly-built hotel is an ideal place to stay while visiting Georgia’s vibrant summer holiday capital – Batumi. This is not only Georgia’s holiday capital, but also one of the fastest developing areas and one of the main port cities of the country.  Best Western Plus Batumi is also close to the Batumi International Airport and is an optimal base to explore the city’s sights such as the Dancing Fountain, Batumi Archaeological Museum, Art Museum of Batumi and much more.

Guests looking to enjoy local cuisine won’t have to travel far, as the Best Western Plus Batumi features several onsite restaurants. Both “Terrace 7” and the “Lobby Lounge” offer signature Georgian and European culinary delights in a cozy and welcoming atmosphere.

“We are delighted to continue growing our presence in CIS and Georgia with our properties now being as diverse as city center hotels, beachfront and skiing resorts. These three new openings are driven by a strong demand for business and leisure travel as the tourism boom in Georgia continues. It is a very promising market for travel and tourism and we definitely see the potential for further expansion opportunities in this region,” said Suzi Yoder, Senior Vice President of International Operations, Best Western Hotels & Resorts. “The new openings offer very exciting and yet such different destinations to choose from for an unforgettable trip, whether it’s business or leisure.”

Local Brand Developer for Georgia, Gocha Jaiani of Capitol HPS added that “partnering with Best Western Hotels & Resorts for these developments has given local owners the opportunity to harness the power and support of a global brand while maintaining the independence of the property and we look forward to continued expansion of the Best Western brands with current negotiations for additional properties ongoing”.

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of  4,100* hotels in more than 100* countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.